The Full Boof

A cannabis industry CEO confirmed this week that his bold strategy of sliding into women’s LinkedIn direct messages has produced exactly zero romantic outcomes, leaving the executive both confused and mildly offended.

LAS VEGAS - Tourists expecting neon excess at Planet 13 Las Vegas this weekend instead found something even more surreal: Dan Bilzerian behind the counter asking if they prefer sativa or “something chill.” Yes. That Dan.

In a stunning development that absolutely no one outside a cannabis executive Slack channel saw coming, several multi-state operators are now being sued by the Ohio Attorney General for allegedly doing the one thing capitalism is extremely clear about: Agreeing on prices. Together. On purpose.

In a bold legal maneuver straight out of the “Please Stop Looking at That” playbook, Trulieve is reportedly suing Ganja Leaks for $750,000 in defamation after videos surfaced showing mold in Trulieve grow facilities, allegedly filmed by a former employee who, crucially, did not invent the mold.

The cannabis sector rallied this week after Washington whispered the word “rescheduling” again, an event that reliably sends weed stocks sprinting into traffic like a neglected dog hearing keys jingle. Within hours, analysts were back on television explaining, earnestly, solemnly, with charts, that this time is different. Capital flooded in. Group chats lit up. Retail traders dusted off brokerage apps they swore they’d deleted in 2022. Somewhere, a junior analyst updated a Po

Missouri didn’t just legalize cannabis. It legalized shortcuts. From day one, the state built a system where vertical integration dominates, cultivation, manufacturing, and retail bundled together under the same ownership umbrellas. On paper, it was supposed to create efficiency. In practice, it created a closed circuit where shelf space is decided long before a customer ever walks through the door.

We set out with noble intentions. Real journalism shit. Different dispensaries. Different brands. Different vibes. We wanted variety. Terps. Personality. Maybe, god forbid, weed that tastes like it was grown this decade. Instead, we accidentally speedran The Good Day Farm Cinematic Universe.

Somewhere off a two-lane highway, behind a “No Trespassing” sign that hasn’t worked since Obama. Boof du Jour has located the source of your state’s most “exclusive,” “small-batch,” “hand-trimmed,” “top-shelf,” “award-winning” flower.

What began as a routine “solidarity outreach” event between UFCW Local 21 organizers and cannabis workers ended Tuesday afternoon in chaos, confusion, and a fully sanctioned strike - against the union itself - after several organizers reportedly tried weed for the first time and immediately realized they were the problem.

Trump “Rescheduling” Cannabis: What This Actually Does (And Who It Screws Anyway)

By Boof du Jour - The Only Publication Josh Can’t Roll Up and Smoke The resurrection of High Times  was supposed to be wholesome. A comeback story. A phoenix rising from 30 years of unpaid invoices and whatever that Reg A scam fever dream was supposed to be. Instead, the once-iconic brand has reportedly devolved into a workplace so unstable it makes Vice  look like a Fortune 500 development camp. Sources inside the RAW-powered High Times  reboot describe an atmosphere best su

Congress didn’t tighten hemp rules — they accidentally carpet-bombed the entire industry. With one sloppy amendment, they killed Delta-8, THCA, minor cannabinoids, and most CBD products. Boof du Jour breaks down the federal panic attack that turned hemp into contraband overnight.

Curio Wellness, Maryland’s corporate mindfulness brand, just bought Missouri’s loudest weed shops and is repainting the trap-house vibe into taupe. Boof du Jour covers the culture clash between real weed people and the PowerPoint prophets trying to fix what wasn’t broken.

Eaze was once the “Uber of weed.” After bankruptcy and a fire sale, the brand has reappeared in San Francisco’s Haight-Ashbury. But the comeback feels less like a rebirth and more like a hospice wing for a unicorn that investors already buried.

California cut its cannabis excise tax from 19% to 15%, a supposed lifeline for a $4B market already on life support. Will this revive legal weed—or just delay the obituary?

Ayr Wellness has shuttered its Manchester, CT cannabis drive-thru after reporting $134M in 2024 losses. Patients lost a key access point, while investors got stuck with another MSO “innovation” turned corporate foreclosure.

Trulieve calls it “pruning to bloom.” The reality? Exiting California, Massachusetts, and Nevada while bragging about 725,000 loyalty members — and still ignoring the death of Lorna McMurrey. Our exposé uncovers regulator silence, financial spin, and a company pivoting straight into a mountain.

New York’s $1.5B cannabis market is now monitored by a login screen no one can access — thanks to vendor chaos, OCM delays, and the Track-and-Trace Grift Economy™.

Cannabis execs just wrote a million-dollar check to Trump’s Super PAC—and called it “advocacy.” We track the donor list, political spin, and the stench of desperation.