Exposés

In a stunning display of government competence (don’t get used to it), New Jersey authorities shut down a network of illegal weed vending machines this week, not because they were unsafe, but because they were making licensed dispensaries look like the DMV with mood lighting.

In an inspiring commitment to educational mediocrity, the University of New England announced the launch of its new cannabis industry program, a bold academic initiative staffed almost entirely by people whose résumés read like a Craigslist section titled Jobs I Almost Had.

“Banquet Salisbury Steak: Chef’s Signature RSO Drizzle” Because not every infused meal needs to involve saffron, microgreens, and a chef who calls himself an “alchemist.”

The entire C-suite of Wyld spent 4/20 not celebrating, not doing brand activations, not pretending to care about budtenders for once, but collectively getting stretchered out of HQ after eating their “first ever” edible. Yes. The people who run one of the biggest edible companies in America discovered edibles on 4/20 like a bunch of exchange students who thought a brownie “wouldn’t hit.”

The Invitations No One Wanted to Receive No one admits how nervous they were when the invites went out. They’ll joke about it now. Post about it. Laugh it off in Slack threads and group chats. But when those envelopes first landed, no return address, no branding, just a matte black card that read “You’ve been nominated. Attendance strongly recommended.”, people checked the categories twice. Some checked with legal. Others checked their last three product launches.

In a scene more predictable than a THC-infused seltzer brand posting a mocktail recipe nobody asked for, a cannabis CEO reportedly entered the marketing department today and unleashed the annual trauma trigger: “Sooo… what are we doing for 4/20?” Eyewitnesses say the room immediately filled with the sound of collective soul evaporation, described by OSHA as “similar to a Roomba choking on a gummy worm.”

There are bad business decisions. There are dumb business decisions. And then there’s whatever the hell Tilray Brands allegedly thought it was doing here. Because according to a fresh lawsuit, the Bob Marley Estate is coming for roughly $11 million in unpaid royalties. Not in a friendly “let’s sort this out” way. More like a direct hit. Let’s be clear about something. This isn’t just any licensing deal. This is Bob fucking Marley.

This year, we remained deeply committed to social equity, community engagement, and looking like we care just enough to avoid getting yelled at on LinkedIn. We understand the importance of repairing the harms caused by prohibition. We also understand the importance of maintaining strong margins. Balancing both has been… inspirational.