Boof du Jour Founders Revealed as Berner and Kim Rivers, Industry Calls It ‘Temu Snoop Dogg & Martha Stewart Situation’

After years of anonymous posts dragging the cannabis industry through broken glass and expired eighths, Boof du Jour has officially revealed its founders. Not because they got caught. Not because of a leak. Because, according to sources close to the situation, “their egos physically could not take it anymore.”

That’s right.

The two mysterious operators behind the most unhinged cannabis media outlet in existence are none other than Berner and Kim Rivers, who apparently reached a breaking point after realizing they were producing some of the most talked-about content in the industry… and not getting credit for it on LinkedIn.

“This was never supposed to go public,” said one insider who claims to have been in the room when the decision was made.

“But after the third viral post where some random dispensary manager got more engagement reposting Boof than they do announcing earnings, things started to spiral.”

According to internal sources, the tipping point came when Berner allegedly refreshed his phone 47 times in under a minute after a Boof article roasted half the industry, only to realize nobody was tagging him in the comments.

“He just kept saying, ‘They think this is anonymous. They think this is just… content,’” the source said.

“That’s when Kim reportedly looked up from a quarterly report and said, ‘We need them to know.’”

Executives across multiple MSOs were seen quietly deleting old comments where they had laughed at Boof du Jour articles, unsure if they had unknowingly been endorsing content written by two of the most powerful figures in the space.

Others are choosing to lean in.

“If this is true, it’s actually genius,” said one marketing director who asked to remain anonymous for obvious reasons.

“You build an anonymous platform that roasts the entire industry, then reveal you were behind it the whole time. It’s like reputation laundering through satire.”

Still, not everyone is convinced.

“This has to be a joke,” said one retail operator.

“There’s no way two people at that level would spend this much time writing about vape batteries not working and soccer moms buying one 2.5mg edible every six months.”

At press time, both Berner and Kim Rivers had declined to comment directly, but sources say they are “extremely proud” of the work and are already exploring next steps, including a potential Boof du Jour content series, branded merch drops, and a keynote titled

“How We Secretly Became the Voice of Cannabis While Running Completely Separate Empires.”

Meanwhile, Boof du Jour has stated that nothing about the content will change, except for one small detail.

Every article will now end with a subtle reminder: “You’re welcome.”