NUDE BEACH OFFSITE GOES SIDEWAYS: BREZ FOUNDER ARRESTED WHILE SCOUTING Q3 TEAM RETREAT

Aaron Nosbisch, founder of the THC- and mushroom-infused beverage startup BREZ, was arrested last weekend for indecent exposure in Palm Beach, Florida. But according to sources familiar with the company’s “radical wellness doctrine,” the arrest wasn’t a personal slip—it was a scheduled corporate initiative.

“We were told to expect full transparency from leadership,” said one former BREZ marketing intern. “I just didn’t know that meant seeing my boss’s dick at a strategy retreat.”

Corporate Culture, But Fully Nude

According to leaked onboarding materials obtained by Boof du Jour, BREZ mandates quarterly offsites at clothing-optional beaches to promote “founder-aligned embodiment,” “skin-first strategy alignment,” and “radical vulnerability in high-growth environments.”

The Q3 retreat—titled “Unlocking Synergy Through Sunburn”—was originally scheduled for late August. But Nosbisch, ever the hands-on leader, allegedly took it upon himself to “pre-vibe the energy” of several public beach sites. That scouting mission ended with him detained and held without bond.

Palm Beach County Sheriff’s deputies say they found Nosbisch “nude, greased, and barefoot” near a lifeguard tower with an open can of BREZ in hand. When asked to explain himself, he reportedly told officers, “This is a leadership immersion exercise. You’re disrupting the flow.”

A Company Built to Bare It All

BREZ’s product positioning leans hard into the “functional” beverage boom—promising microdose highs with a sober-curious sheen, sold in sleek cans with wellness copy like “transcend your tension” and “clarity, without consequence.”

But behind the serotonin-laced taglines is a company culture so detached from reality it makes Goop look like OSHA.

“Their Q2 all-hands was a ‘strategic skinny-dip,’” said one former operations contractor. “You had to pitch investor decks while waist-deep in the ocean. We lost a MacBook and two staff members to jellyfish.”

According to a leaked HR memo:

“Team members are encouraged to participate in beach-based brainstorms. Clothing optional. Sunscreen is compliance-mandated and must be SPF 50 or higher.”

Staff were also allegedly required to end meetings with “gratitude breaths” and something called a “mood sip,” which one employee described as “a non-consensual mushroom communion with a VP named Chad.”

Investors Knew. They Just Didn't Care.

BREZ has drawn interest from several high-profile backers—rumored to include a former Liquid Death exec and at least one ex-SpaceX middle manager—none of whom responded to requests for comment.

A term sheet reviewed by Boof du Jour included a clause that reads:

“Founder is permitted to engage in immersive lifestyle marketing, including but not limited to public nudity, altered-state product testing, and beachside brand activations, provided law enforcement is not actively engaged.”

One anonymous seed investor told us:

“Sure, it’s weird. But the margins are good, and it’s not like he pissed on a cop. He was just vibing.”

Another source close to the company said the founder’s behavior was seen as a “disruptive authenticity strategy” by early-stage backers looking to differentiate BREZ from the bloated canned cannabis beverage space.

Damage Control, the BREZ Way

In the wake of Nosbisch’s arrest, BREZ’s marketing team has gone dark—except for a now-deleted Instagram story showing a topless intern pouring BREZ into the ocean with the caption “set him free.”

Behind the scenes, sources say the company is launching a legal defense fund called #FreeTheFounder, alongside a limited edition “Naked & Carbonated” flavor drop.

“Aaron didn’t break the law. He broke the fourth wall,” said one internal Slack message leaked by a disgruntled UX designer. “He is the brand.”

The same Slack thread included a proposed new slogan:

“No Pants. No Problem.”

Meanwhile, the Mushroom-Drink Market Marches On

BREZ isn’t the only startup mixing mushrooms and cannabis into “functional beverages,” but it might be the first to weaponize full-frontal transparency as a marketing play.

“We built a drink that blurs the line between wellness and indulgence,” Nosbisch wrote in a Medium post last year. “Sometimes you need to strip everything away to get clarity.”

Apparently, that includes pants.

Closing Line:

BREZ didn’t lose its founder to scandal. It sent him out naked to find brand synergy—then called the cops when he found it.