The Full Boof

By Boof du Jour - The Only Publication Josh Can’t Roll Up and Smoke The resurrection of High Times  was supposed to be wholesome. A comeback story. A phoenix rising from 30 years of unpaid invoices and whatever that Reg A scam fever dream was supposed to be. Instead, the once-iconic brand has reportedly devolved into a workplace so unstable it makes Vice  look like a Fortune 500 development camp. Sources inside the RAW-powered High Times  reboot describe an atmosphere best su

Boof du Jour hosted a “vendor networking event.” The twist? It was a fight club for unpaid invoices. Cookies, 710 Labs, WYLD, and Trulieve faced their vendors in the ring for the first-ever Net-30 Invitational.

Curio Wellness, Maryland’s corporate mindfulness brand, just bought Missouri’s loudest weed shops and is repainting the trap-house vibe into taupe. Boof du Jour covers the culture clash between real weed people and the PowerPoint prophets trying to fix what wasn’t broken.

Eaze was once the “Uber of weed.” After bankruptcy and a fire sale, the brand has reappeared in San Francisco’s Haight-Ashbury. But the comeback feels less like a rebirth and more like a hospice wing for a unicorn that investors already buried.

Ayr Wellness has shuttered its Manchester, CT cannabis drive-thru after reporting $134M in 2024 losses. Patients lost a key access point, while investors got stuck with another MSO “innovation” turned corporate foreclosure.

Massachusetts just certified a ballot petition to nuke its $1.6B adult-use cannabis industry. If it makes the ballot, every dispensary, cultivator, and brand in the state could be gone overnight. Welcome to the dumbest economic experiment since prohibition.

Trulieve calls it “pruning to bloom.” The reality? Exiting California, Massachusetts, and Nevada while bragging about 725,000 loyalty members — and still ignoring the death of Lorna McMurrey. Our exposé uncovers regulator silence, financial spin, and a company pivoting straight into a mountain.

BREZ’s founder was arrested at a nude beach—but insiders say it was part of the brand’s radical transparency offsite. Just another day in cannabis wellness.

Cresco just bailed on California. Again. Their $825M distro dream is now part of the California Exit Index — a growing graveyard of MSOs who thought capital beats culture. Here's why they failed, what it says about weed finance, and who’s next.

Oversupply, sales drops, and total desperation — Michigan’s cannabis market is falling apart. Some dispensaries are stuffing weed in ceiling tiles to hit quotas.

Germany’s weed rollout is what happens when bureaucrats get high on paperwork and paranoia. No dispensaries, no fun — just clubs, quotas, and confusion. We break down why Europe’s cannabis dream looks a lot like an American MSO’s bankruptcy hearing.

Boof du Jour embedded at the scene where cannabis dreams came to rot. Dateline: Adelanto, CA I’m standing in what was supposed to be the...

The weed is mid, the vibes are tense, and I paid $75 to be judged by a man in loafers named Chadwick. Welcome to luxury cannabis for...

Reporting Live from the Blood-Slicked Carpet of a Pop-Up Gone Wrong LOS ANGELES —  I am currently crouched behind an overturned Tyson 2.0...

Have You Seen Our Tunnel? It’s Literally Cooler Down There. Like, Temperature-Wise. SOMEWHERE BELOW MISSOURI —  I’ve been crawling...

No signage. No pricing. Just 8ths in designer jars and a crowd that looked like Hypebeast got jumped by the 710 Labs fan club. LOS...

Inside Sweet Leaf’s desperate comeback tour—featuring bad dabs, fake reiki, and the same energy that got them raided the first time....

Lawsuit alleges breach of deal. Investors just relieved someone still wants to buy weed from them at all. In what may be the least...

We recycle failure — and rebrand it with better fonts. The Tears-to-Mylar™ Buyback Program. A place where broken dreams go to get...

Built on Vibes, Funded by Excuses, Sued by Everyone ST. LOUIS COUNTY, MO  — Heya Wellness—the Missouri dispensary chain that ghosts...