The Full Boof

Fabuloso has officially entered the weed business. The reason? Market research. Specifically: every dispensary already smells like it. After decades of accidentally becoming the unofficial fragrance sponsor of retail cannabis, Fabuloso executives reportedly realized they weren’t entering a new industry, they were simply acknowledging one they already dominated aromatically.

According to sources who “definitely signed NDAs but are emotionally free,” Pax has been testing a new firmware update that uses behavioral analysis to determine whether you deserve to get high. If the device senses you might be a weed person, it simply… won't hit.

This week, Winston Light announced a partnership with STIIIZY, the vape giant best known for selling millions of sleek pods to people who definitely say things like “nah I don’t really smoke flower.” The goal? Reinvigorate a brand that peaked when ashtrays were furniture and doctors were sponsored by tobacco companies.

By the time the CEO finishes saying “legacy” for the fourth time, you already know how this story ends. Not with community. Not with respect. With HR cc’d and the people who actually built this industry quietly escorted out the back door. Welcome to modern cannabis: where ownership speaks in hushed, reverent tones about where the plant came from while actively purging anyone who looks like they might’ve met it personally.

In a landmark transaction that will fundamentally change nothing except the font on the bag, Wyld has officially acquired Grön, creating the cannabis industry’s first fully interchangeable gummy ecosystem. The press release calls it “a major industry transaction. ”Budtenders call it “the moment my job officially became improv theater.”

By Boof du Jour - The Only Publication Josh Can’t Roll Up and Smoke The resurrection of High Times  was supposed to be wholesome. A comeback story. A phoenix rising from 30 years of unpaid invoices and whatever that Reg A scam fever dream was supposed to be. Instead, the once-iconic brand has reportedly devolved into a workplace so unstable it makes Vice  look like a Fortune 500 development camp. Sources inside the RAW-powered High Times  reboot describe an atmosphere best su

Boof du Jour hosted a “vendor networking event.” The twist? It was a fight club for unpaid invoices. Cookies, 710 Labs, WYLD, and Trulieve faced their vendors in the ring for the first-ever Net-30 Invitational.

Curio Wellness, Maryland’s corporate mindfulness brand, just bought Missouri’s loudest weed shops and is repainting the trap-house vibe into taupe. Boof du Jour covers the culture clash between real weed people and the PowerPoint prophets trying to fix what wasn’t broken.

Eaze was once the “Uber of weed.” After bankruptcy and a fire sale, the brand has reappeared in San Francisco’s Haight-Ashbury. But the comeback feels less like a rebirth and more like a hospice wing for a unicorn that investors already buried.

Ayr Wellness has shuttered its Manchester, CT cannabis drive-thru after reporting $134M in 2024 losses. Patients lost a key access point, while investors got stuck with another MSO “innovation” turned corporate foreclosure.

Massachusetts just certified a ballot petition to nuke its $1.6B adult-use cannabis industry. If it makes the ballot, every dispensary, cultivator, and brand in the state could be gone overnight. Welcome to the dumbest economic experiment since prohibition.

Trulieve calls it “pruning to bloom.” The reality? Exiting California, Massachusetts, and Nevada while bragging about 725,000 loyalty members — and still ignoring the death of Lorna McMurrey. Our exposé uncovers regulator silence, financial spin, and a company pivoting straight into a mountain.

BREZ’s founder was arrested at a nude beach—but insiders say it was part of the brand’s radical transparency offsite. Just another day in cannabis wellness.

Cresco just bailed on California. Again. Their $825M distro dream is now part of the California Exit Index — a growing graveyard of MSOs who thought capital beats culture. Here's why they failed, what it says about weed finance, and who’s next.

Oversupply, sales drops, and total desperation — Michigan’s cannabis market is falling apart. Some dispensaries are stuffing weed in ceiling tiles to hit quotas.

Germany’s weed rollout is what happens when bureaucrats get high on paperwork and paranoia. No dispensaries, no fun — just clubs, quotas, and confusion. We break down why Europe’s cannabis dream looks a lot like an American MSO’s bankruptcy hearing.

Boof du Jour embedded at the scene where cannabis dreams came to rot. Dateline: Adelanto, CA I’m standing in what was supposed to be the...

The weed is mid, the vibes are tense, and I paid $75 to be judged by a man in loafers named Chadwick. Welcome to luxury cannabis for...