The Full Boof

Trulieve calls it “pruning to bloom.” The reality? Exiting California, Massachusetts, and Nevada while bragging about 725,000 loyalty members — and still ignoring the death of Lorna McMurrey. Our exposé uncovers regulator silence, financial spin, and a company pivoting straight into a mountain.

BREZ’s founder was arrested at a nude beach—but insiders say it was part of the brand’s radical transparency offsite. Just another day in cannabis wellness.

Cresco just bailed on California. Again. Their $825M distro dream is now part of the California Exit Index — a growing graveyard of MSOs who thought capital beats culture. Here's why they failed, what it says about weed finance, and who’s next.

Oversupply, sales drops, and total desperation — Michigan’s cannabis market is falling apart. Some dispensaries are stuffing weed in ceiling tiles to hit quotas.

Germany’s weed rollout is what happens when bureaucrats get high on paperwork and paranoia. No dispensaries, no fun — just clubs, quotas, and confusion. We break down why Europe’s cannabis dream looks a lot like an American MSO’s bankruptcy hearing.

Boof du Jour embedded at the scene where cannabis dreams came to rot. Dateline: Adelanto, CA I’m standing in what was supposed to be the...

The weed is mid, the vibes are tense, and I paid $75 to be judged by a man in loafers named Chadwick. Welcome to luxury cannabis for...

Reporting Live from the Blood-Slicked Carpet of a Pop-Up Gone Wrong LOS ANGELES —  I am currently crouched behind an overturned Tyson 2.0...

Have You Seen Our Tunnel? It’s Literally Cooler Down There. Like, Temperature-Wise. SOMEWHERE BELOW MISSOURI —  I’ve been crawling...

No signage. No pricing. Just 8ths in designer jars and a crowd that looked like Hypebeast got jumped by the 710 Labs fan club. LOS...

Inside Sweet Leaf’s desperate comeback tour—featuring bad dabs, fake reiki, and the same energy that got them raided the first time....

Lawsuit alleges breach of deal. Investors just relieved someone still wants to buy weed from them at all. In what may be the least...

We recycle failure — and rebrand it with better fonts. The Tears-to-Mylar™ Buyback Program. A place where broken dreams go to get...

Built on Vibes, Funded by Excuses, Sued by Everyone ST. LOUIS COUNTY, MO  — Heya Wellness—the Missouri dispensary chain that ghosts...

How a cannabis company with $100 million in revenue proved you can scale anything if you never pay anyone and lie convincingly enough on...

A Celebration of Excellence in Corporate Cliff-Diving, Cash Burn Rates, and the Art of Saying “We’re Fine” While Actively On Fire This...

While regulators nap and brands rebrand, CCELL quietly steamrolls the vape game—one patented cartridge and offshore production run at a...

After years of mastering vertical integration and vertical facial tension, Rivers trades shareholder calls for sword fights, bringing the...

ATCC raids weed shops for not having licenses. Weed shops shocked to learn they needed one. BALTIMORE, MD —  In a bold show of...

In a bold regulatory move, officials confirm THC is only safe when delivered via neon bears, sour worms, or chewy dismembered...