The Full Boof

Trulieve calls it “pruning to bloom.” The reality? Exiting California, Massachusetts, and Nevada while bragging about 725,000 loyalty members — and still ignoring the death of Lorna McMurrey. Our exposé uncovers regulator silence, financial spin, and a company pivoting straight into a mountain.

Canncestry.com™, the cannabis DNA test from Ancestry.com, just confirmed your $65 eighth is the same Blue Dream you smoked in 2012. Turns out genetic transparency isn’t good for business.

Trump mentioned weed. The agencies are still broken. And now the federal cannabis strategy is a four-way clusterfuck with no safe word. Rescheduling is the headline — but the chaos behind it is where the real story lives.

New York’s $1.5B cannabis market is now monitored by a login screen no one can access — thanks to vendor chaos, OCM delays, and the Track-and-Trace Grift Economy™.

Cannabis labs across the U.S. are inflating THC, hiding mold, and dodging regulators. Meanwhile, brands and MSOs play along to chase profits. We break down the financial rot—lab by lab, state by state.

The DEA’s mid-2025 cannabis report proves reform is a farce. Quotas stay. Licenses stall. Rescheduling is just theater. Boof breaks down the real playbook.

McKee Foods enters the THC arena with “Lil Debbie,” a Black cartoon reboot of their iconic snack cake brand—now selling infused brownies at gas stations. It’s not a rebrand. It’s weaponized nostalgia for stoners, with a side of corporate cringe.

Cresco just bailed on California. Again. Their $825M distro dream is now part of the California Exit Index — a growing graveyard of MSOs who thought capital beats culture. Here's why they failed, what it says about weed finance, and who’s next.

Oversupply, sales drops, and total desperation — Michigan’s cannabis market is falling apart. Some dispensaries are stuffing weed in ceiling tiles to hit quotas.

Germany’s weed rollout is what happens when bureaucrats get high on paperwork and paranoia. No dispensaries, no fun — just clubs, quotas, and confusion. We break down why Europe’s cannabis dream looks a lot like an American MSO’s bankruptcy hearing.

Trulieve just pledged $250K to Matt Gaetz if he can convince Trump to federally legalize weed. This is not satire. Well, not just.

TerrAscend just nuked its Michigan operations, screwing over workers and blaming the market. Boof du Jour breaks down the spin, the bullshit, and the brand's next doomed move.

The next chapter in American cannabis growth isn’t federal reform, profitability, or a better product. It ’s Europe. Because when all...

Boofonomics Special Report – “Cash Poor, Hope High” Edition The cannabis industry is absolutely losing its fucking mind  over the latest...

Underwritten by panic, tailored by fear, and sold by brokers who treat you like Mafia collateral. Cannabis operators across the U.S. are...

“The only certainty in hemp is that your business plan is about to get fucked.” Market Shock: 8th Circuit Delivers Legal Whiplash to Hemp...

In a bold pivot toward nostalgia, the House aims to kill hemp-derived THC nationwide—protecting children, consolidating power, and once...

Lawsuit alleges breach of deal. Investors just relieved someone still wants to buy weed from them at all. In what may be the least...

With a 30% combined cannabis tax rate, the Land of 10,000 Lakes just became the Land of 10,000 Regrettable Receipts Minnesota has...

We recycle failure — and rebrand it with better fonts. The Tears-to-Mylar™ Buyback Program. A place where broken dreams go to get...