Dan Bilzerian Spotted Working the Counter at Planet 13, Tells Customer “Yeah Bro, This One’s Indica… I Think”

LAS VEGAS - Tourists expecting neon excess at Planet 13 Las Vegas this weekend instead found something even more surreal: Dan Bilzerian behind the counter asking if they prefer sativa or “something chill.”

Yes. That Dan.

The yacht.

The mansion.

The Ignite guy.

Now wearing a Planet 13 polo, lanyard swinging, belly confidently pressing against the register as he scans a $32 eighth and asks if you’d like to round up for loyalty points.

Witnesses say he’s been taking the role seriously.

“He recommended the highest-priced jar immediately,” one customer reported. “Then said, ‘Trust me bro, branding matters.’”

From Ignite to In-Store Associate

For those who remember the Ignite era, it was less cannabis company and more casting call with inventory.

The strategy was simple:

Models everywhere.

Logo on everything.

Flower… present.

Critics suggested the product quality leaned heavily into what experts call “mid-adjacent.”

Then came the pivot to CBD. Because when your THC empire starts wobbling, obviously the solution is wellness tinctures for suburban moms who already own magnesium spray.

Sources say the CBD chapter lasted roughly one Instagram cycle before quietly dissolving into clearance bins and LinkedIn optimism.

When the Party Budget Meets Reality

In our allegedly fictional but spiritually resonant retelling, Ignite’s burn rate finally caught up with the lifestyle budget.

Now?

Dan clocks in.

Locals claim he takes the bus in from the north side of Las Vegas, AirPods in, staring out the window like a man reflecting on influencer payroll.

At Planet 13, he explains terpene profiles to confused tourists while menu boards glow overhead.

“Is this the live resin?” one guest asked.

Dan paused.

“Yeah bro. Super premium.”

He then looked at the product for the first time.

Retail Hits Different

There’s something deeply poetic about a man who once tried to sell aspiration now explaining daily deals under fluorescent lighting. The former Ignite founder - whose brand was essentially models selling mids at mansion volume - now gently suggests house flower to a couple from Iowa who just want something “not too paranoid.”

Employees say he’s adjusting.

“He asked what CBG was,” one coworker shared. “We’re making progress.”

The Circle of Cannabis Life

In this industry, you’re either:

Burning investor cash on a rooftop Or scanning IDs at a glass counter

Sometimes both.

Planet 13 has not commented on the hire. Dan has reportedly described the role as “immersive market research.”

Which is one way to describe working retail after the yacht budget evaporates.

If you’re in Vegas, swing by.

Ask for Dan.

He’ll be the one behind the counter, badge swinging, explaining that this batch “tests crazy,” like he personally grew it.

What the fuck.