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A shrine to failed logos, broken expansions, and C-suites that swore they “weren’t going anywhere.” Every rebrand is a headstone.
BRAND COLLAPSE
Vendor Fight Club: The Networking Mixer From Hell
Boof du Jour hosted a “vendor networking event.” The twist? It was a fight club for unpaid invoices. Cookies, 710 Labs, WYLD, and Trulieve faced their vendors in the ring for the first-ever Net-30 Invitational.
4 min read
From Gas to Gratitude Journals: A Trap House Rebrand
Curio Wellness, Maryland’s corporate mindfulness brand, just bought Missouri’s loudest weed shops and is repainting the trap-house vibe into taupe. Boof du Jour covers the culture clash between real weed people and the PowerPoint prophets trying to fix what wasn’t broken.
3 min read
Eaze 2.0: From Billion-Dollar Hype to Haight Street Hospice
Eaze was once the “Uber of weed.” After bankruptcy and a fire sale, the brand has reappeared in San Francisco’s Haight-Ashbury. But the comeback feels less like a rebirth and more like a hospice wing for a unicorn that investors already buried.
5 min read
Ayr-geddon in Manchester: The Drive-Thru Dispensary Dies
Ayr Wellness has shuttered its Manchester, CT cannabis drive-thru after reporting $134M in 2024 losses. Patients lost a key access point, while investors got stuck with another MSO “innovation” turned corporate foreclosure.
2 min read
Massachusetts Wants to Cancel Weed: $1.6 Billion on the Ballot
Massachusetts just certified a ballot petition to nuke its $1.6B adult-use cannabis industry. If it makes the ballot, every dispensary, cultivator, and brand in the state could be gone overnight. Welcome to the dumbest economic experiment since prohibition.
3 min read
Trulieve Declares Victory, Retreats From Battlefield With 40% Casualties
Trulieve calls it “pruning to bloom.” The reality? Exiting California, Massachusetts, and Nevada while bragging about 725,000 loyalty members — and still ignoring the death of Lorna McMurrey. Our exposé uncovers regulator silence, financial spin, and a company pivoting straight into a mountain.
3 min read
NUDE BEACH OFFSITE GOES SIDEWAYS: BREZ FOUNDER ARRESTED WHILE SCOUTING Q3 TEAM RETREAT
BREZ’s founder was arrested at a nude beach—but insiders say it was part of the brand’s radical transparency offsite. Just another day in cannabis wellness.
3 min read
The California Exit Index: MSOs Keep Fleeing, State Keeps Dying
Cresco just bailed on California. Again. Their $825M distro dream is now part of the California Exit Index — a growing graveyard of MSOs who thought capital beats culture. Here's why they failed, what it says about weed finance, and who’s next.
3 min read
Too Much Weed, Not Enough Brain Cells: Michigan’s Cannabis Crash
Oversupply, sales drops, and total desperation — Michigan’s cannabis market is falling apart. Some dispensaries are stuffing weed in ceiling tiles to hit quotas.
3 min read
Germany’s Cannabis Future: Bureaucracy, Blunt Trauma, and Bundesboof
Germany’s weed rollout is what happens when bureaucrats get high on paperwork and paranoia. No dispensaries, no fun — just clubs, quotas, and confusion. We break down why Europe’s cannabis dream looks a lot like an American MSO’s bankruptcy hearing.
3 min read
“HAPPIEST WORKFORCE IN AMERICA” — I FOUND THEM LIVING IN A BROKEN DOWN GROW OP IN ADELANTO
Boof du Jour embedded at the scene where cannabis dreams came to rot. Dateline: Adelanto, CA I’m standing in what was supposed to be the...
2 min read
Inside the Velvet Ropes of Weed Elitism: Boof du Jour Infiltrates a Members-Only Cannabis Lounge
The weed is mid, the vibes are tense, and I paid $75 to be judged by a man in loafers named Chadwick. Welcome to luxury cannabis for...
4 min read
Mike Tyson Bites Off Customer’s Lip After Complaints That Tyson 2.0 Edible Ears Are ‘Weak AF’
Reporting Live from the Blood-Slicked Carpet of a Pop-Up Gone Wrong LOS ANGELES — I am currently crouched behind an overturned Tyson 2.0...
3 min read
Delta Extraction Quietly Builds Underground Tunnel to Streamline Cannabis Supply Chain
Have You Seen Our Tunnel? It’s Literally Cooler Down There. Like, Temperature-Wise. SOMEWHERE BELOW MISSOURI — I’ve been crawling...
3 min read
We Infiltrated a Doja Exclusive Drop and It Was Like Burning Man for Clout Chasers
No signage. No pricing. Just 8ths in designer jars and a crowd that looked like Hypebeast got jumped by the 710 Labs fan club. LOS...
3 min read
Sweet Leaf Relaunches With a Wellness Fair and a Vape Sponsor—What Could Go Wrong?
Inside Sweet Leaf’s desperate comeback tour—featuring bad dabs, fake reiki, and the same energy that got them raided the first time....
3 min read
Verano's Failed Acquisition Is The Most Successful Thing They've Done All Year
Lawsuit alleges breach of deal. Investors just relieved someone still wants to buy weed from them at all. In what may be the least...
3 min read
EXCLUSIVE: Sticker Farmer to Launch Buyback Program for Dead Brands
We recycle failure — and rebrand it with better fonts. The Tears-to-Mylar™ Buyback Program. A place where broken dreams go to get...
3 min read
The Cannabis Company That Couldn't Pay: Heya Wellness Sued After $60K Invoice Vanishes Into the Void
Built on Vibes, Funded by Excuses, Sued by Everyone ST. LOUIS COUNTY, MO — Heya Wellness—the Missouri dispensary chain that ghosts...
3 min read
Gold Flora Goes Vertical—Straight Into Receivership
How a cannabis company with $100 million in revenue proved you can scale anything if you never pay anyone and lie convincingly enough on...
2 min read
Boof du Jour’s Inaugural 40 Under 40 Weeks Left to Operate
A Celebration of Excellence in Corporate Cliff-Diving, Cash Burn Rates, and the Art of Saying “We’re Fine” While Actively On Fire This...
5 min read
CCELL-ebrating Monopoly: How One Vape Giant is High on Market Domination
While regulators nap and brands rebrand, CCELL quietly steamrolls the vape game—one patented cartridge and offshore production run at a...
2 min read
Trulieve CEO Kim Rivers Steps Down to Pursue Acting Career - Cast as Skeletor in Upcoming ‘Masters of the Universe’ Remake
After years of mastering vertical integration and vertical facial tension, Rivers trades shareholder calls for sword fights, bringing the...
2 min read
Unlicensed Dispensaries Honored with 'BOLDNESS IN BULLSHIT' Award After Raid in Baltimore
ATCC raids weed shops for not having licenses. Weed shops shocked to learn they needed one. BALTIMORE, MD — In a bold show of...
3 min read
New Edible Guidelines Clarified — Only Animal and Body Part-Shaped Treats Now Permitted
In a bold regulatory move, officials confirm THC is only safe when delivered via neon bears, sour worms, or chewy dismembered...
2 min read
FDA Grants Provisional “Oops All Beverages” License to Tilray Following $794M Loss and a Strong Hunch
After losing nearly a billion and pivoting for the seventh time this quarter, Tilray secures a federal hall pass to become the LaCroix of...
2 min read
The Influencer Apocalypse: Washed-Up Weed Stars Convert a Dead Mall Into a Trap House, Get Raided Like It’s 2008
SEATTLE, WA — In a bold experiment in professional delusion and THC-induced dementia, a cast of washed-up cannabis influencers—led by...
6 min read
High Times Intellectual Property Up for Sale, Opening Bids Start at “Whatever You Got on You”
By the Boof du Jour Investigative Team LOS ANGELES — After decades spent riding the cultural coattails of a plant they never actually...
5 min read
NECANN to Host Over 400 Cannabis Brands, 390 of Which Will Be Gone by Next Year
By the Boof du Jour Investigative Team BOSTON — The Northeast Cannabis Convention (NECANN), best known for stuffing more overpriced weed...
4 min read
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